This campaign-site, made as an experiment, was pushing the limits on many different areas - in the same way as the new product from Samsung. We built a 3D-world in HTML5, that was moving around and heavily animated on your phone, pushing the experience and performance. Through working closely with the 3D-animators we could optimize the animations and contents of the screen, still making the most immersive experience.
Through a competition built into the experience you would be able to find certain triggers, and collect the different tokens around the Coliseum while exploring. With a websocket connection we could send instructions back and forth between your desktop and your smartphone at the speed of light - maybe also limited by your bandwidth, but a smart solution makes even this less limiting - recording your progress in the competition. One easteregg was an animation where one spectator in the Coliseum was waving a foam hand while cheering! Collecting all tokens meant that you were in the draw for a Curved UHD TV.
The site became “Site of the day” on FWA, got nominated in Webby and New York Festivals, and mentioned on Googles own blog “Think with google” - and most importantly, we learned alot from it!