We were extremely hyped to be part of the reveal and launch of this revolutionising product, that can offer affordable touchscreen functionality, to everyone! Even if you don't actually have a "touchscreen". And it's as simple as plug-n-play. How cool is that!?
Talking about screens – tiny screens are important too! So of course we made sure the website is fully responsive with mobile adaptations, for best experience on all devices.
The main purpose of the website at the time of the launch was to create awareness about the product, inform visitors about it's key features and ultimately engage in pre-ordering the product. We combined video, info graphics, tech specs, press coverage and an FAQ – to deliver an inspiring yet informative experience where the closeness to product and pre-order was always kept to a minimum.
To seamlessly enable an intuitive e-commerce experience within the site, we integrated a simple and slick (yet powerful) checkout-module, connected to the Silk eCommerce platform. This helped visitors to initially could make sure that they would be first in line when the product starts shipping.
We also included a simple and effective order system. We built a flexible email template, that would provide the preorder customers with a link to our order-form, integrated with payment systems, so that AirBar easily could convert preorders to actual orders.